The inaugural Vinexpo Shanghai launched on the 22nd October 2019 and XECO was in prime position on the Nimbility booth. While sherry is not yet a booming (nor indeed generally well-known) category in China it was really refreshing to see the positive reaction across the board to both our Fino and Monti.

Our new Importer Chengdu Fine West, who will be launching XECO into the Sichuan province in early 2020, came to visit and were really encouraged by the positive response and the great potential both as a wine and in Spritzes/cocktails.

XECO also hosted an after party in Bull & Claw for the trade and the XECO cocktails went down a storm! BUT the best part was catching a few people asking for their XECO straight up as the night wore on....